Article Furniture
When Article came to us to create a campaign for their outdoor furniture collection, we tapped into a universal experience we’ve all had with the outdoors: kind of hating it. Our campaign, Be a Little Outdoorsy, reminds people that sitting on an outdoor sofa from Article is a lot better than hiking up a mountain or riding a 1,000 pound animal.
Agency: Mischief
Senior Art Director: Helen Rieger
ECD: Bianca Guimaraes, Kevin Mulroy
CCO: Greg Hahn
Producer: Coleman Sweeney
Group Account Director: Alison Whisenant
Business Manager: Lauren Tolbert