cash confessions: santander bank

When we were tasked with creating digital content for Santander, we wanted to make something that challenged the way banks typically talk about money. Hell, we wanted to make something that challenged the way that we all typically talk about money. Double hell, the way we all typically don’t talk about money.

So, we asked people to admit their biggest money mistakes to a person that they’re close with - their parent. Why? To show that if we’re all more open about money, we’d all be better off for it.

All of the full confessions and work can be found here.

We've all made mistakes with our money. But we rarely talk about them. So we asked people to confess one of their big money mishaps to their lifelong financial advisor - their parents.

AD: Tori Mortenson