Coors LIGHT COORS-ICLES
Coors Light tasked us with creating an activation that would keep people chill while watching March Madness. We found that eating something cold helps relieve stress and calm people down, so Coors-icles, beer flavored popsicles, were born. And then we asked the least chill person in the history of March Madness, Dick Vitale, to help us get the word out about their chilling power.
Senior Art Director: Helen Rieger
Executive Creative Directors: Bianca Guimaraes, Kevin Mulroy
Chief Creative Officer: Greg Hahn
Senior Producer: Coleman Sweeney
Director: JJ Adler
Production Company: Ruckus Films