GERRY’S PARTISAN PIZZA - REPRESENTUS
In 2021, voting districts across the United States are being redrawn by state lawmakers based on the 2020 Census. The problem is, they’re not being redrawn fairly - they’re being gerrymandered. Gerrymandering in U.S. politics is the practice of drawing electoral districts in a way that gives one political party an unfair advantage over their rivals. RepresentUs, a non-profit anti-corruption organization, wanted to raise awareness amongst Americans on this assault on democracy. So we explained the complicated political issue in a way Americans would surely pay attention to - with free pizza.
TLDR: Saving American democracy with free pizza.
Awards:
D&AD 2022 - Wood Pencil - PR - Public Affairs
One Show 2022 - Silver - Public Relations - Events & Experiential
One Show 2022 - Silver - Public Relations - Current Event Response
Clio Awards 2022 - Silver - Public Relations - Special Event/Activation
Clio Awards 2022 - Bronze - Integrated Campaign - Public Service
The International ANDY Awards 2022 - GOLD, IDEA
The Webby Awards 2022 - Advertising, Media & PR - Best Event Activation
Agency: Mischief
Senior Art Director: Helen Rieger
Creative Director: Hunter Fine
Executive Creative Director: Bianca Guimaraes
Executive Creative Director: Kevin Mulroy
CCO: Greg Hahn
Producer: Danielle Balanov
EVP Production: Will Dempster
Account Supervisor: Sam Crawford
Account Director: Alison Whisenant
Production: The Bait Shoppe