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In Someone Else’s Shoes: Santander Bank
According to the UN, the most dangerous place for a woman is her home. The number one reason why women can’t leave abusive, dangerous homes? Finances. So, Santander decided to raise public awareness for the issue by building a house in the Oculus World Trade Center that demonstrated why it’s so hard to leave an abusive home. The immersive experience used the stories of real survivors to show that leaving abuse is never as easy as just leaving.
The majority of my responsibilities were writing the website, the social copy, app copy, and creating social videos for the project.
ACD: Rafel Beretta, Vinicius Fernandes
CD: Lucas Casão, Guilherme Rácz
ECD: James Bray