vitaminwater from new york

Water is all about where it’s from. Pure springs, lush waterfalls, the teardrops of angels. Well, vitaminwater is from New York City. And it’s time we reminded everyone that’s why we have so much attitude, color, and flavor. So we took it back to our NYC roots with an integrated campaign, kicked off with a :60 film directed by the King of New York film, Mr. Spike Lee.

We took over the streets of New York City (obvi) with an OOH campaign

And with cinematography by Matthew Libatique, how could you resist some stills…

And 15s…

Credits:

Director - Spike Lee

Director of Photography - Matthew Libatique

Associate Creative Director, Art - Helen Rieger

Executive Creative Director - Aste Gutierrez

Executive Creative Director - Sherman Winfield

Executive Creative Director - Guillermo Vega

Editor: Mike Leuis @ Mackcut

Music: Aire Atlantica / Massive Music

Production Company: Pony Show Entertainment