Copywriter

Problem: People are unaware of Amazon Video's X-Ray feature, which can significantly improve a viewer's watching experience. X-Ray tells you behind-the-scenes information about the show you're watching on-screen.

Solution: Demonstrate how useful the X-Ray feature is by showing what it would be like having it in real life. These are digital pop-up ads, a targeted banner ad, and an interactive snapchat filter.

Problem: We needed to convince millennial consumers that Advil isn't just for headaches or sickness, it can be used for a variety of aches and pains. 

Solution: Simply show the various situations that could trigger a need for pain relief in a humorous way.